Portfolio Overview
Building Knowledge Intensive Service Industries (SER)

The research this portfolio supports

The SER? portfolio supports research for New Zealand into the development, growth and sustainability of service industries.

The types of industries targeted for investment from this portfolio include:

  • tourism
  • creative industries
  • ICT?
  • professional services
  • design.

This portfolio supports basic-targeted, applied and developmental research.

What this portfolio aims to do

Investments in this area aim to support New Zealand’s efforts to increase benefits from international visitors, creative industries, professional services and design.

This is achieved by supporting research that aims to build long-term sustainable growth in order to improve living standards for all New Zealanders.

Who can apply for this funding?

Research organisations, including universities, crown research institutes and private organisations doing research for the wider benefit of New Zealand.

Target outcome and themes

Each portfolio has overarching goals, called target outcomes. Themes may support each target outcome. All of these are detailed in the portfolio investment strategy.

The investment signal for each investment process will focus on some or all of these target outcomes and themes.

The target outcomes and themes for SER are:

Target outcome Themes
SER1 – increased benefits from international visitors, creative industries, information and communications technology (ICT), and professional services and design. 1.1 Tourism
Manage the growth of international tourism to increase the sustainable economic benefit from visitors to New Zealand, while protecting New Zealand’s social, cultural and environmental resources.
1.2 Information and Communications Technology (ICT)
Develop software tools and applications that are used by industry as an essential part of the delivery of their core products and services, as well as ICT enabling technologies that increase efficiency and effectiveness.
1.3 Creative Industries
Increase revenue, productivity and social benefits from products and services that exploit New Zealand’s creative talents, or in conjunction with ICT, provide software tools and applications that support the creative industry.

Current funding available

For information on whether funding is currently available in this portfolio, visit the funding summary page.

For more information

The Foundation? business manager is the primary contact for all applicants. If your organisation does not have a business manager, or you have questions about the process, contact investments@frst.govt.nz.

If you are interested in this portfolio, you may want to consider finding out about these related portfolios, or discussing them with your business manager:

Please note: the information on this page is a guide only. Applicants should refer to the investment signal linked from the relevant contestable funding page for this portfolio when shaping their concepts or proposals.